In his book Small Giants, Bo Burlingham challenges a long-standing assumption in business that success is defined by relentless growth, scale, and market dominance. Instead, he highlights companies that deliberately and intentionally choose to be “great instead of big”.

In many sectors, growth is treated as an unquestioned indicator of success - more revenue, more locations, greater market penetration. In health care, however, growth warrants a more disciplined and patient-informed strategy...

It’s becoming harder and harder to get timely, quality health care in Canada. Across the country, our regional health systems are under worsening strain from physician shortages, aging populations, and rising chronic disease rates....